Directors commentary script

Marketing Presentation

Marketing presentation

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Change of the print advert

From the audience screening feedback we chose to add a slogan to our print advert.

How did you use media technologies in the construction and research, planning and evaluation stages?

Choice of advertisement placement for print advert.

We have chosen to place our print advert on train stations around England, on stations like Liverpool street station, Oakwood station in London, Cardiff central station in Wales and Dundee railway in Scotland. We chose to use these stations as they are situated over the whole of England and are the most used train stations in the country thus attracting the wide range of an audience that we need to watch our documentary. We will also be placing our print advert on Bill Boards around the country in places that many people are seen to go, places that are most popular and where people who drive will be able to see it.

We have also chose to place our print advert in television magazines like TV choice and What’s on TV. These will attract a wide audience as the majority of people look at a television magazine to see what will be on TV at what time but also to see what the most popular soaps will include. In regards to attracting a younger audience we chose to include our print advert in some magazines that generally teenagers read, such as shout and glamour. We also believed that placing our print advert in a newspaper would attract the senior citizens as they like to read the newspaper like The Sun, The Mirror, the Times and The Daily Mail to find out about what is occurring in the world.

Results from audience screening

Documentary:

Our first question asked what the audience liked about our documentary, from gathering the information from the questionnaires we discovered that they really enjoyed our documentary. They thought that the use of pictures, sound and interviewees was a good contrast to show in reality how childhood has changed. They also believed that it was very diverse, they showed a mixture of different opinions and gave us an understanding that the music choices showed both contemporary style and old style.

The second question being that of how can we improve our documentary? The main thing that we could improve was the opening of the documentary, the presenters who were introducing the documentary were unclear as there was allot of background sound therefore the audience were unable to understand what was said, including the statistics. Another important factor to be improved is the editing we have used. the audience suggested that the transition meant that the documentary did not flow. this was when we included the interviews with the senior citizens and also how we could split the interviewees up so we do not have the same person twice.

We then asked the audience to rate our documentary out of ten and found that the majority of them rated it at a seven. furthermore, we found that the audio was not good in the beginning as the traffic made it difficult for them to understand. they also suggested that the audio when the presenters were walking down the stairs was unclear as our footsteps as we walked was rather loud. Overall, we need to improve the volume of the presenters as they are not clear.

We asked them if they liked the pictures in our documentary and found that majority of them liked the fact that they included both the old and new childhood. another suggested that they were very good as they fitted in with the background music and the olden day theme which can be seen to the audience as rather personal, enabling them to relate to their childhood which was regarded highly on the following question that the audience could relate to the documentary.

The seventh question asked if you saw the documentary would you continue to watch it after the break? majority of the audience said yes because it was very interesting and gave both perspectives of the old and new generation. however, there was also some negative feedback that suggested our documentary was boring and only interested them depending on what mood they were in.

Following on from this when we asked how well do you think it shows the differences between childhoods some suggested that it did as it showed both senior citizens and the younger generation. on the other hand some suggested that we generalised it as we didn't give a full overview including what happened just before technology.

In the audience screening we asked as a tenth question do you understand what was being said in the interviews? the audience believed that we should put subtitles in when the senior citizens spoke as there is too much background noise. however, other than this majority said that it was rather clear.

Overall we will change:

• Re-film the presenters who are introducing the documentary.
• The editing, it needs to flow more.
• The volume of the audio needs to be adjusted.
• Subtitles when the senior citizens are interviewed need to be included.
• The footsteps when walking down the stairs, it will need to be filmed again.

Print Advert:

Question one asked what could be improved? Most of the audience believed that it was too simplistic and could have included brighter colours to attract the audience. another main issue was the date and the time on the phone, they suggested that we enlarge the font for these so they are much clearer. But most importantly we should have thought of a slogan to have included which would have captured our target audience as it would be catchy.

We then asked if they thought the images we used were suitable for our print advert and the majority said that they liked the images as they showed both childhoods and reflects the age group.

Finally,we asked can you understand from the print advert what the documentary is about? The audience screening suggested that majority of the audience understood that the documentary was about childhood as the images suggested it and reflect the different age groups within the childhood range. Another suggested that there is clear contrast although having the phone in the centre causes them to misunderstand the documentaries focus.

Overall we will change:

• Make the Font bigger with the time and date.
• Vary the pictures.
• Make it brighter.

Radio Advert:

Firstly we asked them what channel and time it was on, this was was to ensure that they had been paying attention to our radio advert, from this we came to conclude that they had been paying attention to it as they managed to correctly identify what channel and time it was on.

Did you like the music? was the second question asked. Majority of the audience suggested that they did like the music as it reminded them of when they used to play super mario and the Haribo advert. this suggests that the theme of the music was rather child like and thus related to our documentary, attracting a wide range of an audience. We then went on to find that Most people found our documentary to be easily understood.

We found that the improvements we could make were lowering the music so we they can hear the dialogue clearer, we could also make the third person speaking more lively and energetic. They also believed that we should change the ending of our radio advert but editing as it goes on for too long.

For the fifth question we had a variety of opinions. Most stated that they would listen to it as it looked across all age groups and it is thus able to appeal to different people. However, some stated that they would watch it but they do not listen to radio adverts, they prefer to flick to another station that is playing music.

Finally, we asked them the question from hearing this radio advert would you watch the documentary? Majority of the audience said that they would watch our documentary as it seems rather interesting and they had children and it provided them with information. However, we had a few people suggest that they would only watch it if they had time to or that they do not watch documentaries at all so would not watch it.

Overall we will change:

• The third person who spoke in the radio advert needs to be more enthusiastic.
• The audio at the end needs to be shortened.
• Turn the music down so you can fully understand the dialogue.

Audience screening questionnaire